Real Meat. Real Simple.

Meet our Meat

We’re partnering with great retailers to revolutionize the deli experience.

Single Cut

We only roast single cuts of real meat, just like you would at home. We never process or combine multiple cuts to make “logs” or “lunch meat”.

Hand Rubbed

Then we hand trim and rub all of our roasts with real herbs and spices – never artificial smoke flavors or caramel color.

Open Roasted

Finally, we open roast, hand-placing each piece of meat on a rack or in a net. We never steam cook in a bag.

Meat like Grandma used to cook.

Each and every one of our RealDeli roasts looks, tastes, and carves like a family dinner. Along with our passionate retail partners, we’re bringing real food back to the deli.

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Meet the New Consumer

We’re hearing it from the natural consumers and we’re hearing it from the foodies: people want the convenience of prepared foods without all the processing. Real roasts, like they would cook at home if they had the time. 

Who are these customers?

The Natural Consumer

Natural consumers eat to live well.
Above all, natural consumers are avoiding processed foods. They’re looking for transparency around ingredients and manufacturing. It’s not just what goes into a product that matters–it’s also how the product is prepared.
Hand-rubbing and open-roasting each piece is not the easiest way to sell meat. But like our customers, we demand the most natural product we can get. It’s the only way we cook. 

The Foodie

Foodies live to eat well.
If your passion for your craft doesn’t shine through in your food, they’re not interested. Just like the natural consumers, they’re looking for food with a story. Their questions start with the word “why,” and your answer every time has to be “to make food better.”
Hand-rubbing and open-roasting is not the easiest way to sell meat. But like our customers, we demand the best tasting product we can get, so it’s the only way we cook.

Want Real Roasts in Your Deli Case?

We’re partnering with great retailers to revolutionize the deli experience.
Contact Us